One of the toughest decisions that you will have to make as a business owner is decide which platform you will go for in order to get the necessary help to run your business. Two incredible options for you to take a look at are Shopify Plus and Magento Enterprise, because we are pretty sure that one of them will be the right fit for your business. Today we are actually going to be comparing Shopify Plus and Magento Enterprise, so stay with this article until the end and hopefully you will learn something new.
The ability of omnichannel
The ability of omnichannel is something that every large business needs, and the great thing is that both platforms are pretty focused on connecting the channels to give you an omnichannel option. We can say that Shopify Plus goes a bit further and will provide you with an App called SDK which will allow you to integrate the Shopify shopping ability into an already existing mobile app or even a custom made mobile commerce app.
It doesn’t matter what kind of business you have, brick and mortar or ecommerce, and what kind of products you sell, physical or digital, marketing is a crucial step towards success. When you are choosing the platform you need to make sure that it will allow your marketing team to really take advantage of it and help them work even better. When comparing Shopify Plus and Magento Enterprise we can see that both of the platforms do come with some really great marketing tools, however seeing as how Shopify is generally easier to work with, it is probably the better option from that point of view. But in terms of functionalities, both will offer you email marketing tools and marketing automation services, you either way you will be able to take care of the marketing portion of the business.
If you are someone that is really interested in making changed and customizing your ecommerce, then Magento Enterprise is probably the way to go since it is every developer’s dream. It is an open source platform and that means that the code can be accessed and that is what makes this platform really highly customizable. And while Shopify Plus will allow you customizations to a certain extent, they are nothing compared to Magento Enterprise’s abilities.
When looking at the platforms overall we can say that deciding even between these two options can be difficult, and it will all depend on what you need for your business. We hope that this article comparing Shopify Plus and Magento Enterprise was useful to you and that it helped you make your pick.